That’s exactly how it was—until I understood the real value of our prices in the market. For a long time, pet food pricing sounded to me like a purely consumer topic. I thought it only concerned end customers searching for the best deal on dog food. But as a Category Manager at a mid-sized pet food company, I had to learn a hard lesson: Without a structured comparison of our own products’ prices in the market, we were flying blind—operationally and strategically.
The Truth Behind Our Prices: We Were Guessing More Than We Knew
We couldn’t clearly answer one simple question:
“How much does our product cost today at Zooplus, Fressnapf, or Zooroyal compared to the competition?”
Our prices had evolved historically, based on gut feeling—not on real pet food pricing data. This became painfully clear when I tried to launch a new wet food product. I wanted to know where it would fit price-wise in the market—but I lacked the necessary data.
I found some manual lists, but they were outdated, incomplete, or incomparable. No clear overview. No benchmark. No plan.
Why Pet Food Pricing Comparison Is Not Just “Nice to Have”
Without price transparency, the foundation for many business decisions is missing:
- How should I position a new product in the market?
- Is our margin under pressure in online retail?
- Where do our competitors stand—and how are their prices developing?
A systematic pet food pricing comparison reveals these dynamics. It enables you to answer strategic questions based on data. And it’s worth its weight in gold when it comes to listing negotiations or optimizing the product assortment.
How We Turned Things Around—and What You Can Learn from It
At that time, I decided to test an external market price report—through PetFood Index. The idea: Instead of manually taking screenshots of online shops every week, we received daily updated data on the price development across more than 260 brands.
What I first considered a “nice to have” quickly became the foundation for many critical decisions:
- We could see when and where competitors were using promotional pricing
- We identified which product ranges were heavily discounted—and which were not
- We could confidently argue why our prices should remain stable while others dropped
This structured pet food pricing comparison changed our strategy—and strengthened our sales efforts.
Suddenly, I Had Winning Arguments
I remember a conversation with a major retail partner. They demanded price reductions, claiming the competition was cheaper.
Previously, I would have guessed, hoped, or improvised.:
- Welche Marken zu welchem Preis gelistet waren
- Wie sich deren Preise über Wochen und Monate entwickelt hatten
- Dass unser Preisniveau marktgerecht – oder sogar günstiger – war
Die Reaktion? Respekt. Verständnis. Und: keine weiteren Rabatte nötig.
Was du aus meiner Erfahrung lernen kannst
Wenn du in der Heimtierbranche arbeitest – egal ob im Category Management, in der Geschäftsführung oder im Vertrieb – dann brauchst du einen Überblick über die Marktpreise. Kein Bauchgefühl, keine PDF von vor sechs Wochen – sondern echte, tagesaktuelle Daten.
Ein Tierfutter Preisvergleich ist heute nicht mehr optional. Er ist die Grundlage, um strategisch und operativ sicher zu steuern.
Ich hätte mir gewünscht, früher damit zu starten. Es hätte uns Fehler, Umwege und Diskussionen erspart. Aber heute bin ich froh, dass wir den Schritt gemacht haben.
Fazit: Markttransparenz ist keine Kür – sie ist Pflicht
Wenn du wissen willst, wie deine Produkte im Markt wirklich stehen, dann brauchst du einen professionellen Tierfutter Preisvergleich. Kurz gesagt, Du wirst überrascht sein, was du entdeckst – und wie viel Potenzial du plötzlich erkennst.
Ich spreche aus Erfahrung. Und ich kann dir sagen: Es lohnt sich.
👉 Jetzt Report ansehen – mit tagesaktuellen Preisdaten von über 260 Marken im Tierfuttermarkt.
Zum Thema Tierfutter Preisvergleich wird es einen Vortrag beim Heimtier Kongress in Leipzig geben. Vergessen Sie nicht Ihre Tickets rechtszeitig zu buchen.
